More Customers. More Booked Jobs. Less Wasted Spend.
C&C Gorilla Marketing runs one connected growth system for home-service businesses. We find the customers you are not reaching yet, recover the ones you already have, and tie every dollar of marketing spend to booked, profitable work.
A five-field request, reviewed by a person. No account access, no credentials, no obligation.
One Connected SystemROAS
4.8x
Leads / Mo
312
Attributed Rev
$31K+
Example figures · illustrative system view
Marketing brings the opportunity.
Gorilla builds the system that turns it into revenue.
Campaigns create demand. The difference is what happens next: how quickly enquiries are answered, how follow-up is run, and whether the first job becomes a second.
Nobody Loses Work Because They Are Bad At The Trade. Work Is Lost In The Gaps.
Four everyday moments decide whether a home-service business grows or just stays busy.
The phone rang out
You were on a roof, in a crawlspace or with a customer. Whoever answered next got the job.
The enquiry went cold
A lead came in while you were working. By the time anyone followed up, they had moved on.
The old customer was forgotten
Work you already earned never gets a second visit, and nobody asks for the next job.
Nobody knows what worked
Money goes out every month. Which channel produced booked, profitable jobs is still a guess.
What We Do About It
We close the gaps rather than adding another channel. Your customer data shows where the profitable work comes from, campaigns reach more people like that, follow-up holds attention until someone decides, and every booked job is traced back to what produced it — with a person making the calls on strategy.
See How The System WorksStart With Where The Work Is Actually Going Missing.
The preliminary review is complimentary. Before anyone spends a dollar on advertising, we look at the four places a home-service business loses work it already had, and most owners recognise at least two of them immediately. It costs nothing and commits you to nothing; the paid comprehensive discovery step only comes later, and only if you decide to go ahead.
Calls that rang out
You were on a roof, under a sink or standing with a customer. The business that answered next got the job.
Enquiries that went cold
Someone asked for a price while you were working. By the time anyone followed up, they had called two others.
Customers nobody contacted again
People you already earned, and cancelled jobs still on your books, who have not heard from you since.
Spend nobody can trace to a job
Money goes out every month. Which channel produced booked, profitable work is still a guess.
What happens next
- 01You send your details and your website.
- 02A strategist runs your complimentary review: your market, your current marketing and where the gaps are.
- 03You get a short walkthrough of what they found, on a call or by email.
- 04You decide whether it is worth running the Growth Engine on your business.
The review is prepared by a person. It is not an automated report generated the moment you submit.
Get My Growth Opportunity Review
Five details. No credentials, no account access, no obligation.
Four Stages. One Connected System.
Not a set of separate services. Each stage feeds the next, and the last stage changes what happens in the first.
Discover
We start with your own business: your customer list, job history, calls and campaign data. That is where the demand you already paid for shows up.
Target
We work out which customers, jobs and neighbourhoods produce the most profitable work, then build the audiences and messages around them instead of guessing.
Activate
Search, social, mail, follow-up and reactivation run together, with calls and enquiries answered fast enough to win the job.
Measure & Improve
Every booked job is tied back to the campaign that produced it, and what the numbers show decides where the next dollar goes.
Who does what
A person approves and sends every campaign. AI cannot press send.
Pallas
P.I.E.
Pallas works from your own business data to answer questions about your campaigns and customers. It cleans lists, consolidates opt-outs, suggests and checks audiences and messages, and explains what the results mean. Pallas does not send campaigns.
Hermes
Send engine
Hermes is the send engine for SMS and email, and it runs under human control. A person approves and starts every send. Hermes tests before sending, checks opt-outs, prevents duplicates, keeps to business hours, can pause a segment or stop a send, and records what went out so it can be audited.
Three Places Revenue Hides In A Home-Service Business.
The customers next door, the customers from last year, and the spend nobody can trace back to a job. Below is how each one is worked.
Turn Every Completed Job Into Your Next Opportunity.
Instead of marketing indiscriminately to an entire ZIP code, Gorilla uses AI-assisted property analysis to prioritize surrounding homes that match your best customer profile.
Completed Job
A client finishes work at a property
Surrounding Qualified Homes
AI-assisted identification of nearby properties that match your target profile
Direct Mail / Digital / Local Outreach
Targeted campaigns reach those specific households
New Opportunities
Neighbors who saw the work become your next leads
Qualified
6 homes
Radius
0.15 mi
Waste
Eliminated
Before Buying More Leads, Unlock The Revenue You Already Have.
Your existing customer database likely contains untapped revenue. AI-assisted analysis helps Gorilla segment these audiences and activate campaigns designed to bring them back.
Lapsed Customers
Past customers who haven't returned in a while
Unconverted Opportunities
Leads who showed interest but never booked
Cross-Sell Opportunities
Existing customers ready for additional services
Service Intervals
Customers approaching their normal service window
Email Campaign
Segmented by last-service date
SMS Campaign
Time-sensitive service reminders
Cross-Sell Offer
Targeted to existing customers
Reactivation revenue is often the fastest ROI in the system — you're reaching people who already know and trust your business.
Know What Actually Made You Money.
Gorilla connects marketing activity with CRM and sales data, using AI-assisted analysis to move reporting beyond impressions and clicks — all the way to collected revenue.
$2,500
Campaign Spend
38
Leads
14
Booked Opportunities
9
Customers
$31,400
Collected Revenue
Spend → Leads → Opportunities → Customers → Revenue
We want you to understand:
When you can see which campaigns actually produce customers and revenue, you stop wasting money on what doesn't work and invest more in what does.
The outcomes we build for. Not figures we claim.
The kinds of results the growth system is built to pursue for a home-service business. These are intended outcomes, not proven client results. A performance figure is published only once the client behind it has approved it and its baseline, period and source system are recorded.
Intended outcome
More of the demand worth answering
Search, paid and social campaigns built from the customers who already buy, so enquiry volume rises without the wrong enquiries rising with it.
Google Ads · Meta Ads · SEOIntended outcome
A lead that never goes cold
Speed-to-lead and follow-up that run without anyone remembering to run them: answered in seconds, chased until the job is booked or refused.
CRM automationIntended outcome
Knowing which dollar worked
Every enquiry traced back to the channel and campaign that produced it, reported against the booked job rather than against a click.
Revenue attributionDocumented, approved results are published as case studies, each labelled with how the figure was evidenced.
See the case studiesWhat Our Clients Say
"I recently had the pleasure of collaborating with C & C Gorilla Marketing for my performance athlete company, Showtime's Athletes. From the outset, Chris and Chris crafted a focused strategy that was not only well-aligned with our specific niche market, but also demonstrated their deep understanding of the athlete development space. Their approach was comprehensive, integrating elements of branding, digital marketing, content creation, and exploring various growth channels. I appreciated the careful consideration they brought to each aspect of our marketing strategy, tailoring it to meet the unique needs of athletes. With their ongoing fine-tuning and dedicated execution, I genuinely believe this strategy has the potential to elevate Showtime’s Athletes into a leading performance training brand within the high school and collegiate markets. Their professionalism and expertise stood out throughout the entire process, making it a positive and productive experience. I would highly recommend C & C Gorilla Marketing to anyone looking to enhance their reach and impact in the competitive sports industry."
Dan P
Verified Google Review
Your Entire Growth Engine. One View.
Not advertising metrics — business growth metrics. Revenue, customers, and ROI connected to the campaigns that produced them.
Every figure in the interface below is an example. None of them is a client result.
$31400
$6500
$42
$185
$310
4.8x
Calls
312
Forms
184
CRM Pipeline
96
Reactivated
52
Example figures · Illustrative dashboard interface. Active clients see their own data.
A System, Not a Campaign Launch.
Seven connected phases that turn your business data into a continuously improving AI-powered growth engine.
Discover
Determine whether the business, data, and opportunity are a good fit for the AI-powered growth system.
Connect
Connect CRM, marketing, call tracking, and relevant business data to the AI workspace.
Understand
AI-assisted analysis of customers, revenue, and existing performance.
Activate
Launch the highest-priority campaigns with AI-informed targeting.
Acquire
Deploy paid, owned, and AI-assisted acquisition strategies.
Measure
Connect campaigns to customers and collected revenue with AI-assisted attribution.
Improve
Feed results back into targeting — the system uses new data to continuously improve.
One Engagement. Three Steps.
Discovery, setup, and partnership aren't separate packages — they're the sequential phases of implementing and operating your AI-powered growth system. You move through each step only when the last one proves it's worth it.
Business Discovery & Insight
$500 to $1,500
One-time — credited in full
A straight go or no-go on whether your data can carry the method and whether the required access is available, plus your AI-assisted business insights report: revenue trend and seasonality, new versus repeat split, one-and-done rate, and the lapsed pool holding trapped value. Yours to keep either way.
Launch & Setup
$3,450
Starting at — one-time — less your discovery credit
Your agentic marketing capability, stood up. A private AI workspace connected to the systems your business already runs on, so it can read your data and act on it. CRM integration, comprehensive reporting including Windsor.ai, and whatever else your setup requires, up to five connectors. Custom MCP or API integration is quoted above the starting figure.
Performance Partnership
$3,500 / mo
Platform fee — plus $1,000 per active market — plus commission — six month minimum
All paid and owned marketing: Meta and Facebook, Google, direct mail, SMS, and email. Campaigns built, sent, and tracked with AI-assisted optimization. Weekly and monthly business reporting. The platform fee covers the engine; each market is billed only once tracking is verified live and its first campaign has shipped. The rest of our pay is commission on revenue the campaigns are proven to produce, so our upside arrives only after yours does.
SEO & Website Management
$1,495 / month
Website SEO, strategic keyword targeting, Google Business Profile management, and a steady blog cadence. Available alongside the Performance Partnership. Page and website redesign quoted separately.
Ad Spend
Money paid directly to advertising platforms (Google, Meta, etc.). This is separate from Gorilla's fees and remains fully under your control.
Gorilla Investment
Strategy, technology, AI, data, automation, campaign management, analytics, optimization, and operation of the Growth Engine. This is what you pay Gorilla.
How pricing works.
Every engagement is scoped to your business in a written statement of work, so the figures above are starting points, not fixed packages. The commission rate, any ascending tiers, and a cap on total C&C Gorilla Marketing compensation as a share of collected revenue are set in that statement of work. Work outside retainer scope, including website and page redesign, is quoted separately or billed at $250 per hour. Software subscriptions and third-party platforms, including your AI workspace and Windsor.ai, are billed to you directly by the provider and are separate from the fees payable to C&C Gorilla Marketing.
Built For Businesses Where Every New Customer Matters.
HVAC
Pest Control
Roofing
Exterior Cleaning
Landscaping
Pool Service
Construction
Painting
Restoration
Home Improvement
Professional Services
Healthcare / Wellness
Selected B2B Businesses
Multi-Location Businesses
Common Questions
Ready To Find Out What Your Marketing Is Really Producing?
Send five details and a strategist will review your market, your current marketing and where the work is going missing. No obligation, and no automated report.